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WhatsApp Business API, explained: how it works and what decides the cost With the WhatsApp Business API, Meta charges for each delivered message your business starts, at a rate set by the message's category and the country of the customer's number. Replies to customers who wrote first cost far less, so the cheapest WhatsApp set-up is one where customers start the conversation and your updates are written as utility messages. Read the guide -
What an AI agent can do in a small business, and what it should never do alone An AI agent can answer customers, read documents, update your software and chase follow-ups on its own, as long as a person stays in charge of money, judgement and anything unusual. The safest start is one frequent task with clear rules that you can easily check. Read the guide