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Guides

Practical guides for small and mid-size businesses: what a piece of software or an AI agent can do for you, what it takes and how to start.

  1. Illustration: two lists side by side. Messages you start, as templates Meta has approved: marketing, utility and authentication, charged per delivered message by category and country. Replies when the customer wrote first: service replies with 1,000 free per number a month, utility messages in the window, charged since 1 October 2026, and replies to a Click to WhatsApp ad, free for up to 7 days. GuideWhatsApp Business API pricing · 8 min read WhatsApp Business API, explained: how it works and what decides the cost With the WhatsApp Business API, Meta charges for each delivered message your business starts, at a rate set by the message's category and the country of the customer's number. Replies to customers who wrote first cost far less, so the cheapest WhatsApp set-up is one where customers start the conversation and your updates are written as utility messages. Read the guide
  2. Illustration: two lists side by side. What an AI agent can do on its own: answer order and booking questions, enter invoices and forms, chase follow-ups, answer first-line support. What stays with a person: refunds and payments, prices and discounts, medical, legal or financial advice, anything unusual. GuideAI agents for small business · 9 min read What an AI agent can do in a small business, and what it should never do alone An AI agent can answer customers, read documents, update your software and chase follow-ups on its own, as long as a person stays in charge of money, judgement and anything unusual. The safest start is one frequent task with clear rules that you can easily check. Read the guide