Commerce Platform for D2C Brands

This Bengaluru startup builds one commerce platform for growing D2C brands in India. A brand runs its storefront, WhatsApp selling, orders, couriers, returns and marketplace stock in one place, instead of stitching together a dozen tools.

Its sharpest edge is protecting profit on every order: AI checks on cash-on-delivery orders, courier choice by pincode, and fast recovery when a delivery fails.

Growing D2C brands in India juggle a storefront, several marketplaces, WhatsApp, a handful of courier companies and spreadsheets for returns. Every tool has its own login and its own version of the truth.

Cash on delivery is still a large share of their orders, and that is where profit leaks:

• buyers refuse cash-on-delivery parcels at the door, and the brand pays shipping both ways;
• failed deliveries head home because nobody fixed a wrong address in time;
• one courier is used for every pincode, even where it delivers badly;
• stock sold on a marketplace is sold again on the brand’s own store.

Brands get a fast storefront with a quick checkout, a WhatsApp catalogue with abandoned-cart reminders, and one order view for every channel. From there, every order is protected on its way to the buyer:

• checks before shipping: each cash-on-delivery order gets a risk score from address quality, the pincode’s delivery history and the buyer’s past orders with the brand, and risky orders are confirmed on WhatsApp or offered a small discount to pay online;
• courier choice: each order goes to the courier that delivers best to that pincode;
• failed-delivery recovery: when a courier reports a failed attempt, the buyer is messaged on WhatsApp straight away to fix the address or choose a new time;
• returns and exchanges: buyers request them from their order page, a reverse pickup is booked, and the item is checked before the refund or replacement.

Stock stays in sync across the brand’s store and its marketplaces, so the same item is never sold twice.

FIRELIFE engineers build the core platform with the startup’s team. We built:

• the AI that scores cash-on-delivery orders and picks the courier for each pincode;
• the WhatsApp flows for order confirmation and failed-delivery recovery;
• the order and stock engine that keeps every channel in step;
• analytics that show return rates by pincode, courier and product;
• an architecture that stays fast through the traffic spikes of festive sales.

The founders lead brands, operations and partnerships; FIRELIFE leads the technology. Our engineers plan and ship with the startup every week, and we review product, pilot results and spending with the founders every month.

The platform runs the storefront, orders and returns for a pilot group of fashion and beauty brands, with AI order checks, courier choice and failed-delivery recovery live.

Open sign-ups for more brands after the pilot, and new sales channels added to the same stock and order view.